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project overview

AHOO! HOTDOG is a playful street-food brand built around bold flavour and fearless personality. Inspired by the raw energy of street culture and the instinctive joy of a great bite, the brand identity combines expressive typography, vibrant colour, and a howling-wolf attitude to create an experience that feels loud, fun, and instantly memorable.

AHOO! HOTDOG is a playful street-food brand built around bold flavour and fearless personality. Inspired by the raw energy of street culture and the instinctive joy of a great bite, the brand identity combines expressive typography, vibrant colour, and a howling-wolf attitude to create an experience that feels loud, fun, and instantly memorable.

AHOO! HOTDOG is a playful street-food brand built around bold flavour and fearless personality. Inspired by the raw energy of street culture and the instinctive joy of a great bite, the brand identity combines expressive typography, vibrant colour, and a howling-wolf attitude to create an experience that feels loud, fun, and instantly memorable.

project type

branding

branding

branding

year

2025

2025

2025

my role

Brand Designer

Brand Designer

Brand Designer

client

yú cha

yú cha

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