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project overview
AHOO! HOTDOG is a playful street-food brand built around bold flavour and fearless personality. Inspired by the raw energy of street culture and the instinctive joy of a great bite, the brand identity combines expressive typography, vibrant colour, and a howling-wolf attitude to create an experience that feels loud, fun, and instantly memorable.
AHOO! HOTDOG is a playful street-food brand built around bold flavour and fearless personality. Inspired by the raw energy of street culture and the instinctive joy of a great bite, the brand identity combines expressive typography, vibrant colour, and a howling-wolf attitude to create an experience that feels loud, fun, and instantly memorable.
AHOO! HOTDOG is a playful street-food brand built around bold flavour and fearless personality. Inspired by the raw energy of street culture and the instinctive joy of a great bite, the brand identity combines expressive typography, vibrant colour, and a howling-wolf attitude to create an experience that feels loud, fun, and instantly memorable.
project type
branding
branding
branding
year
2025
2025
2025
my role
Brand Designer
Brand Designer
Brand Designer
client
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